Just read the latest Nielsen report on FM streaming shares—and I couldn’t stay quiet.
Let me be clear: FM radio isn’t just surviving in the digital world—it’s winning.
While Spotify fight for fractions of attention, radio owns attention with trust, scale, and real connection.
If you're building a serious media strategy in 2025, this is what matters:
✅ Digital reach? Check.
✅ Audience trust? Check.
✅ Frequency and brand lift? Double check.
✅ Bonus: Most FM streaming happens at home—hello, contextual targeting.
If you’re in advertising and still skipping radio in your digital audio plan…
Let’s talk.
At Kartelias Media Group, we help businesses stand out and communicate effectively with their audiences — not just “play spots.”
Contact us today and see how you can make your radio advertising deliver real results.
Nikos Kartelias
Head of Programming | SOK FM & Kartelias Media Group
