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Everything is evolving, and so is radio. Nowadays more and more radio stations have started adopting the idea of video content captured during their radio shows. Listeners now love to visualise everything and everyone they listen to on the radio. Kartelias Media Group was one of the first radio stations in Greece to adopt the idea of video capturing through SOK FM 104,8 radio shows. Now, video content has become an essential part of SOK FM’s relevance and virality.