Kartelias Media Group owned radio stations: SOK FM, NRG, Mple & Dalkas, take up, on average, 40,9% of the local air audience.
Throughout the years, Kartelias Media Group has been recognized with Regional Media Awards, including Best in Radio, Grand Radio Award and Social Media Award.
Everything is evolving, and so is radio. Nowadays more and more radio stations have started adopting the idea of video content captured during their radio shows. Listeners now love to visualise everything and everyone they listen to on the radio. Kartelias Media Group was one of the first radio stations in Greece to adopt the idea of video capturing through SOK FM 104,8 radio shows. Now, video content has become an essential part of SOK FM’s relevance and virality.
In the past, radio was associated exclusively with audio. Today, it has turned into an experience which people can enjoy in many ways: on-air, online, through video; the possibilities are endless. Constantly adjusting to new trends is key to keeping your brand relatable and known to consumers.
Everyone knows how important data is in the modern business world. Knowing your clients’ perception of you can help your business grow and overcome obstacles you didn’t know existed. Improvement of your services can lead to revenue growth. Kartelias Media Group has been investing in radio data and consumer research studies for years which has helped to customize its services accordingly and succeed in the local market.
Ever wondered why businesses and brands tend to collaborate with radio personas and shows to showcase their products or services? Well, here you go.
Listeners trust and value radio and they always will.
Radio ads trigger listeners to search more info about the advertiser online. For better results, combine online promo with air-time ads.
Alexa, Google and Siri are taking over.
Next time someone asks you why they should advertise on the radio, show them this:
Since technology has become an essential part of our modern lives, people tend to listen to the radio from their mobile devices and computers 3 times more than 10 years ago. As time passes, more and more radio stations tend to adopt the idea of website players and radio apps.
Radio is an important part of people’s every day lives. It’s the easiest way for businesses to deliver their messages directly to their desired audience.
It’s #bluemonday , supposed to be the most depressing day of the year. Today, turn up your radio a little louder and blast to your favorite tunes, broadcasted by your favorite people. Nothing can drag us down.
While the tendency of local businesses is shifting towards online-only advertising, radio offers a connection to the audience no other media can replace. Think about all these catchy radio spots getting stuck in your head for weeks and the online ads you instantly forget with just a tap or scroll. Radio works like magic.
Kartelias Media Group was founded in 2001 and has since become a leading Media Group in Greece.
Headquartered in Chalkída, Euboea, Kartelias Media Group specializes in radio broadcasting.
The company owns four radio stations, including SOK FM 104.8, NRG 95, Dalkas 88.2, and Mple 99.0, covering a wide variety of music categories.
According to Bari Focus research (2019), SOK FM 104.8 had the highest percentage of daily listeners among the local radios in Euboea. SOK FM 104.8 is the top choice for listeners aged 13 to 45 in Euboea.
SOK FM has received numerous awards, including Gold awards for Best Radio (2019), Innovative/New Content (2019), Grand Award Radio (2019), Best Mobile Edition (2019), Best Social Media (2013), and Best Overall Brand Presence on Twitter (2013). Silver awards include Best Product Launch (2019), Best Online Community (2019), Best Multiplatform (2019), and recognition for Best Events and Activities and Creative Use of Media.
Dalkas 88.2 is well-known for its Greek traditional music (Laika) and has received Gold awards for Best Radio Imaging (2019) and Best Logo Design (2018).
NRG 95 is renowned for its top 40 format and playing top pop-dance music. It has been awarded for Best Logo Design (2018) and Best Creative Content (2018), establishing itself as a modern member of our radio family.
Mple 99.0 is the newest addition to Kartelias Media Group, joining in 2015. Mple 99.0 focuses on Greek Alternative Music and is well-recognized throughout the broader geographical area of Euboea.
Kartelias Media Group specializes in Event Marketing and successfully planned the "SOK FM Daluz Sundays" concert in 2015. This event featured over 40 popular Greek Pop Stars who performed on the Daluz stage, attracting an audience of more than 100,000 every Sunday.
ΜΕΣΗ ΗΜΕΡΗΣΙΑ ΑΚΡΟΑΜΑΤΙΚΟΤΗΤΑ Ρ/Σ ΣΤΗΝ Π.Ε. ΕΥΒΟΙΑΣ
- 21 %ΣΟΚ FM 104.8
- 16.2 %DALKAS 88.2
- 15.4 %MPLE 99
- 12 %NRG 95
ONLINE / SOCIAL MEDIA
SOK FM 104.8 has been awarded numerous times from 2013 to the present with both Gold and Silver accolades. Among these are:
Gold awards: Best Radio (2019), Innovative/New Content (2019), Grand Award Radio (2019), Best Mobile Edition (2019), Best Social Media (2013), and Best Overall Brand Presence on Twitter (2013).
Silver awards: Best Product Launch (2019), Best Online Community (2019), Best Multiplatform (2019), Best Events and Activities, Creative Use of Media, and various other awards during our time on the radio.
DALKAS 88.2 is well-known for its traditional music (Laika) and has been honoured with gold awards for Best Radio Imaging (2019) and Best Logo Design (2018).
NRG 95.0 is recognized for its top 40 format and top pop-dance music. It has received awards for Best Logo Design (2018) and Best Creative Content (2018).
MPLE 99.0 is the newest member of Kartelias Media Group since 2015 and is known for its Greek alternative music.